Meet Lanie, Founder
Of lovely bride.
Lanie List has created brand identities and fashion direction for dozens of brands over the course of her 25 year career in the fashion industry. In 2010, Lanie embarked on a creation of her own: a ‘cool girls’ bridal shop called Lovely Bride. Over the course of her self-taught, entrepreneurial journey, Lanie has grown the chain into a 20 store franchise, with an international location in London. Today she sets the brand, marketing, and product direction for Lovely Bride, supporting the growth of her 11 franchisees. In addition, she loves helping other women with franchising concepts, business strategy, and brand development.
Bridal Fashion /
Brand building /
self-funding /
franchising /
Marketing /
social media /
Bridal Fashion / Brand building / self-funding / franchising / Marketing / social media /
get in touch.
CONTACT LANIE FOR BUSINESS INQUIRIES.
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FRANCHISING & LICENSING
Lanie grows Lovely Bride slowly and strategically in order to maintain brand integrity and the close-knit relations of the collective. There are limited opportunities for new locations and some ownership changes in existing locations. In addition, Lovely’s licensing program has found success with close to core categories like bridesmaids. Future categories in footwear, fragrance and more are available.
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PUBLIC SPEAKING & LEADERSHIP
Lanie loves to share her wealth of knowledge with others. From serving in the corporate C-suite to becoming an entrepreneur, Lanie can easily compare and advise on all sides of businesses, big and small. Lanie is especially interested in debunking the bad rap in franchising and helping others grow their own. Lanie is available to speak on panels and podcasts. She also has interest in board and advisory positions.
hello lovely.
See what Lanie has built with the help of her 11 member collective of Lovely Bride.
